SPECIALIZATION PROGRAM

Salesforce Marketing Cloud

Master automated marketing, customer journeys, and data-driven campaigns with our SFMC curriculum.

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Topics Covered

MODULE 01

Setup & Administration

  • User Management
  • Platform Tools
  • Content Builder
  • Email Studio Configuration
  • Security & SAP
MODULE 02

Subscribers & Data Management

  • Data Extensions
  • Lists
  • Measures & Data Filters
  • Share Items & Subscriber Management Review
MODULE 03

Content Creation (Email Studio)

  • Creating Email Messages & Templates
  • Content Blocks
  • Uploading & Managing Content
  • Building & Testing Emails
MODULE 04

Interactions, A/B Testing & Tracking

  • Interaction Setup
  • A/B Testing
  • Tracking
  • Admin
MODULE 05

HTML, CSS & Design Functions

  • HTML Basics (Structure, Tables, Divs)
  • Styling (Inline, Embedded & Linked CSS)
  • AMPscript Embeds (Variables, Conditionals)
  • Function Basics & Styling Integration
MODULE 06

AMPscript Programming

  • Variables & Output
  • Data Extension Functions
  • Conditional Logic & Loops
  • String & Math Functions
  • URL, Redirect, HTTP & API Integration
MODULE 07

SQL Queries & Automation Studio

  • SQL: SELECT, Joins, Aggregations, CASE Conditions
  • Automation Studio: Schedule, File Drop, Trigger
  • Activities: Import, Extract, Transfer, Filter, Query, Script
  • Data Management (FTP, Key Management)
MODULE 08

MC Connect & Journey Builder

  • MC Connect: Managed Package, CRM Settings, Testing
  • Journey Builder: Multi-Step, Single-Step, Transactional
  • Entry Sources: Data Extension, Salesforce Data, API Event
  • Journey Settings & Goals
MODULE 09

Contact Builder, Analytics & Web Studio

  • Contact Builder (Data Designer, Attribute Groups)
  • Analytics Builder (Catalogue, Activity Reports)
  • Web Studio (Cloud Pages, Microsites, Preference Centers)
MODULE 10

SSJS & API Integration

  • SSJS (Core Functions, HTTP Functions)
  • API & Postman (Authentication, Journey Management)
  • Managing Unsubscribers via API

Tools Commonly Used

STUDIOS & BUILDERSPURPOSE / FUNCTIONALITY
Journey BuilderDesigns personalized, automated customer journeys.
Automation StudioAutomates data imports, segmentation, and campaign sends.
Email StudioDesigns and sends professional marketing emails.
Content BuilderCreates and manages reusable email and landing page content.
Contact BuilderManages subscriber data and relationships.
Analytics BuilderGenerates performance reports and insights.
Mobile StudioSends targeted SMS and push notifications.
Web StudioCreates landing pages and forms using Cloud Pages.
Developer ConsoleUsed by developers to test code, run queries, and debug.
PostmanTool for testing Salesforce and SFMC APIs.
STUDIOS & BUILDERS
Journey Builder
PURPOSE / FUNCTIONALITY
Designs personalized, automated customer journeys.
STUDIOS & BUILDERS
Automation Studio
PURPOSE / FUNCTIONALITY
Automates data imports, segmentation, and campaign sends.
STUDIOS & BUILDERS
Email Studio
PURPOSE / FUNCTIONALITY
Designs and sends professional marketing emails.
STUDIOS & BUILDERS
Content Builder
PURPOSE / FUNCTIONALITY
Creates and manages reusable email and landing page content.
STUDIOS & BUILDERS
Contact Builder
PURPOSE / FUNCTIONALITY
Manages subscriber data and relationships.
STUDIOS & BUILDERS
Analytics Builder
PURPOSE / FUNCTIONALITY
Generates performance reports and insights.
STUDIOS & BUILDERS
Mobile Studio
PURPOSE / FUNCTIONALITY
Sends targeted SMS and push notifications.
STUDIOS & BUILDERS
Web Studio
PURPOSE / FUNCTIONALITY
Creates landing pages and forms using Cloud Pages.
STUDIOS & BUILDERS
Developer Console
PURPOSE / FUNCTIONALITY
Used by developers to test code, run queries, and debug.
STUDIOS & BUILDERS
Postman
PURPOSE / FUNCTIONALITY
Tool for testing Salesforce and SFMC APIs.
CLOUD INTELLECT

Career Outcomes

1400+SUCCESSFUL PLACEMENTS
5000+LEARNERS TRAINED
32.5 LPAHIGHEST PACKAGE
APPLY NOW
Next Batch Starts Jan 15thWeekend Batch

Career Opportunities After SFMC

Administrator

Manages user setup, permissions, roles, business units, and ensures smooth operation.

Developer

Supports marketing teams in managing data extensions, lists, and running basic campaigns.

Consultant

Advises on Marketing Cloud strategy, implementation, and optimization.

Quality Analyst

Tests emails, journeys, automations, and integrations before campaigns go live.

Business Analyst

Translates business requirements into Salesforce Marketing Cloud campaigns and workflows.

Architect

Designs and executes personalized email campaigns using Content Builder and Journey Builder.